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Target Audience
A target audience is a group, or segment of people that you aim to excite, or create interest within your project or scheme. Our scheme as stated is our music video. The song we have picked is the “Flashback” song by “Calvin Harris” our audience is then those who like ‘dance’ music. Typically for this genre it would be males as well as females, aged 16-25, mainly in a social demographic of D or below.
My work is then being directed at that group of people, so we need to think about how we create it, it can’t be too bright or cheesy as it may offend and put off our customers. The story as shown in the storyboards, is telling sections of the story back to front. For instance, we would start the video how we woke up in the morning, then re visit the limited memories of those who went out, we have 3 stories going on, it would end by showing the three starting the night together, and the whole point is that they get split up but they can’t remember why. The song shows you through their night and how many sins may have been committed.
Usually with deciding your audience you would create surveys and questionnaires, however as we are only re making a video, we know that there is an audience and a scene for this music, the way we can tell this is by the publicity the artist gets, if he isn’t popular he won’t be seen in papers or on television. If his music is not popular it would not be in the charts and we would not be aware of it to do this video.
The reason we chose this over the “forever” rap genre song is due to, I do not like the rap genre, however I know it is very popular, but doing something where you have a better understanding and have a better feeling for the scenes you could create, as well as the way you could portray the song through or video would be much better than stomping around back streets trying to rhyme.
Regarding rap, it’s a bit of a narrow view, but it the best I can do...
Were now going to move on to filming ideas, playing around with the camera, getting some filming sections completed, and editing to a high standard.

After a discussion regarding ideas for our shoot, we decided the choices me made could be restricting of putting down a good video. due to that we decided to change to the 5 songs you can see underneath. we thought that this selection were contemporary to the audience we ourselves are, and the ones we want to see our work.

• Calvin Harris - Flashback
• Caeser's Palace - Jerk It Out
• Right Side of the Tree - Drunk As Shit (Forever Remix)
• Coldplay - The Scientist
• Jimmy Eat World - Here It Goes

After listening and watching the video's of these 5, we decided the two to carry on with were "Right Side of the Tree - Drunk As Shit (Forever Remix)" and "Calvin Harris - Flashback". we feel that with the stories they both tell, we could bring our own pesonality into the work as the lyrics and the story leave it open to imagination of the audience. we are going to make gather ideas for both songs and create storyboards, compare and analyse and then put one to work to use as our main piece.

Here are the original music videos of the two songs:

Right Side of the Tree - Drunk As Shit (Forever Remix)

Calvin Harris - Flashback

The Music video for Flashback is yet to be aired in the UK, although it started to air in New Zealand and some other countries. Harris stated on his Twitter that he was busy filming the video for the songs. The video was uploaded to Harris' official Youtube page on 13 October 2009. But then Harris removed it stating that the beat was too fast and that the actual version is at "the right speed". All scenes in the video are shot in Ibiza. It shows Harris at a penthouse, riding in a limousine, walking the streets and boarding a small boat with some girls. It also features him DJing at Pacha. It also shows Harris alone on a speedboat early in the morning while wearing white and looking at Polaroid shots of him and the girls strewn all over the boat and some washed on the sea, along with bottles and cans of liquor and some of the stuff the girls used like an Indian headdress. All the while trying to remember the events of last night because he was "drunk" the whole evening.

Out The Blocks

Right, so this is my blog for my A2 Media Coursework. Out of the given brief's i have chosen to do the Music Video brief, details are:
- A promotion package for the release of a Digipak, to include a music promo video, together with two of the following options:
- A website homepage for the band
- A dvd cover for its release as part of a digipak
- A magazine advertisement for the digipak

We're just getting started, with realising that time isnt on our side, we quickly dive into choosing a music video to do. It seems the one which we can play around with the most and find a genre suitable to the coursework requirements.
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N-Dubz - These are a young award winning group of 3 coming out of london with a sound that has been loved by thousands around which made them famous. Their debut album uncle B, was released on 17th november and went to number #11 in the charts, a very respectale position for a group providing a new hip hop with singing genre than ever seen before.
http://www.myspace.com/ndubz

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Daniel Merriweather - A male Solo Artist bornin melbourne australia, is a singer/songwriter in the R&B genre, after succesful collaborations with the likes of mark ronson he released his debut album Love&War in june 2009 entering at number 2.
http://www.myspace.com/danielmerriweather


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Chipmunk - Real name jahmall Fyffe is a very young member of the music industry born in late november 1990 which means he should only be in university not selling thousands of records and topping the charts on numerous occasions. He won 'the best UK newcomer at the mobo awards in 2008, a year on he won best hip hop act overthrowing the popularity of us megastars Jay- Kanye West and Eminem.
http://www.myspace.com/chipmunkartist
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